Your Business Is a Wheel (And You Might Be Focusing on the Wrong Part)
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Last night in class, something clicked—and not just for my students… but in that electric, you can feel it in the roomkind of way.
We were talking about business strategy, marketing, growth—all the things that can feel overwhelming when you’re trying to “make it work.”
And then I said this:
Your business is a wheel.
And suddenly… everything made sense.
The Hub: Your Core (This Is Everything)
At the center of your wheel is your hub—this is the heart of your business.
It’s the thing you actually do.
The thing you love.
The thing you want to be known for.
For me, my hub is simple:
Watercolor.
Everything I do comes back to that.
Not trends. Not platforms. Not what’s “working” this month.
Just watercolor.
The Spokes: How It Reaches the World
Coming out from that hub are your spokes—these are your marketing avenues and income streams.
For my business, those look like:
- YouTube
- In-person classes
- Memberships
- Commissioned artwork
- Paint supplies
- Private events
- Workshops & retreats
Each one connects back to the same center.
Each one supports the wheel.
Each one helps it move.
Where People Get Stuck
Here’s where things get messy—and where the breakthrough happened last night.
Some of my students were talking about craft fairs.
They said:
“Our products didn’t sell well at the craft fair… so maybe we need to create something different that willsell there.”
And I stopped them.
Because that’s the moment people accidentally start building a business they don’t even like.
The Shift That Changes Everything
Instead of asking:
“What sells at craft fairs?”
I asked them:
“Do you even like doing craft fairs?”
And the answer was… no.
Not really.
So then the real question became:
👉 Why are we trying to build a business around a spoke we don’t even enjoy?
You Don’t Change the Hub to Fit the Spoke
This is the part I want you to really hear:
If a spoke isn’t working, you don’t change your hub to fit it.
You either:
- Adjust the spoke
- Improve the spoke
- Or remove the spoke entirely
Because your hub?
That’s your identity.
That’s your passion.
That’s your long game.
Build a Wheel That Rolls Smoothly
Not every spoke is meant for every business.
And not every opportunity is your opportunity.
You don’t need to be everywhere.
You don’t need to do everything.
You don’t need to force yourself into spaces that drain you.
You need:
✔ A strong, clear hub
✔ Spokes that support it
✔ And alignment between the two
The Aha Moment
You could feel it in the room when it landed.
Relief.
Clarity.
Permission.
Because suddenly they weren’t chasing random ideas anymore…
They were building something that actually fit them.
A Question for You
Take a moment and ask yourself:
👉 What is my hub?
👉 And are my spokes actually supporting it… or pulling me away from it?
Because when your wheel is aligned?
That’s when your business starts to move forward—with ease, with purpose, and with momentum.