{"product_id":"art-of-business-or-online-workshop-for-the-creative-or-session-i","title":"Art of Business | ONLINE Workshop for the Creative | Session I - 10 Jan 2027","description":"\u003ch1 style=\"caret-color: #000000; color: #000000;\"\u003eThe Creative Business Workshop\u003c\/h1\u003e\n\u003ch2 style=\"caret-color: #000000; color: #000000;\"\u003eSession 1: Back to Basics — Building a Business that Works\u003c\/h2\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003e90 Minutes | Live Online Workshop | $35\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eRunning a creative business is about so much more than being good at what you create.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eWhether you're just getting started or you've been in business for years, it's easy to get overwhelmed by conflicting advice, endless marketing strategies, and the feeling that you should be doing \u003cem\u003eeverything\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eBut here's the thing: \u003cstrong\u003eYou probably don't need to do more. You need to figure out what's actually worth doing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eIn this live, interactive workshop, we're getting back to basics and taking a closer look at \u003cstrong\u003eYOUR business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eWe'll talk about what you're selling, who you're trying to reach, how you're presenting yourself, and whether your branding is actually working for you.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eMore importantly, we'll talk about what \u003cstrong\u003eNOT\u003c\/strong\u003e to do. Because knowing where \u003cem\u003enot\u003c\/em\u003e to spend your time, energy, and money can be just as valuable as knowing where to focus.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eWe'll also explore the difference between reinventing your business and simply refining it. I'll share real examples from my own creative business, including what's worked, what hasn't, and how I've made adjustments along the way without losing sight of what I wanted my business to be.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eSometimes a strategy that worked beautifully a year ago just isn't working anymore. That doesn't mean your business is failing. It means it's time to reassess, make a few thoughtful changes, and keep moving forward.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eYou don't always need to reinvent your business. Sometimes you just need to refine it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"caret-color: #000000; color: #000000;\"\u003eWhat We'll Cover\u003c\/h3\u003e\n\u003cul style=\"caret-color: #000000; color: #000000;\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYour Business, Your Brand:\u003c\/strong\u003e What makes your business different, and are you communicating that clearly?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFinding Your Customers:\u003c\/strong\u003e Understanding who you're trying to reach and how to connect with them.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Works (and What Doesn't):\u003c\/strong\u003e Common mistakes creative entrepreneurs make and how to avoid them.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRefining, Not Reinventing:\u003c\/strong\u003e Recognizing when something needs to change and how small adjustments can make a big difference.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWorking Smarter:\u003c\/strong\u003e Identifying where your time, energy, and money will have the greatest impact.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eYour Next Steps:\u003c\/strong\u003e Creating a realistic, manageable action plan tailored to your business.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"caret-color: #000000; color: #000000;\"\u003eThis Isn't a Lecture!\u003c\/h3\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eThis is a small-group, interactive workshop. Bring your questions, your challenges, and your ideas. We'll look at individual businesses, talk through real situations, and work together to identify practical solutions.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eI'll also pull from my own experiences running a creative business, sharing not just my successes but the mistakes, experiments, and changes I've made along the way.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eYou won't leave with a 40-page workbook you'll never open again.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eYou'll leave with a clear, personalized game plan and a handful of achievable steps you can start putting into action immediately.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eNo complicated strategies. No unnecessary expenses. No pressure to do everything at once.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eJust practical business guidance for real creative entrepreneurs.\u003c\/p\u003e\n\u003ch3 style=\"caret-color: #000000; color: #000000;\"\u003eWorkshop Details\u003c\/h3\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Live, interactive online workshop via Zoom\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eDuration:\u003c\/strong\u003e 90 minutes\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eRegistration:\u003c\/strong\u003e $35 per person\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003e\u003cstrong\u003eWho Should Attend:\u003c\/strong\u003e Artists, makers, crafters, and other creative entrepreneurs at any stage of their business journey.\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eThis is an interactive workshop, not a prerecorded presentation. Questions, conversation, and participation are encouraged!\u003c\/p\u003e\n\u003cp style=\"caret-color: #000000; color: #000000;\"\u003eRegistered participants will receive the Zoom meeting information by email before the workshop.\u003c\/p\u003e","brand":"event-calendar-app","offers":[{"title":"General Admission","offer_id":52443222081831,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/7794\/6663\/files\/unnamed_7ea64e8b-b2b0-4c38-9224-81af72a17cf7.png?v=1792961889","url":"https:\/\/www.tinawilliamsart.com\/products\/art-of-business-or-online-workshop-for-the-creative-or-session-i","provider":"Tina Williams Art","version":"1.0","type":"link"}